Mevinine

A premium women’s Clothing Brand

Niche: Premium Women's Apparel
Services:
Brand Intro

Mevinine (www.mevinine.in) is a premium women’s clothing brand that curates an elegant collection of ethnic wear, contemporary designs, and fusion silhouettes crafted for today’s confident and style-conscious woman.

Problem Statement
  • Build Brand Reach: Expand Mevinine’s reach among premium women’s fashion buyers
  • Scale Traffic Efficiently: Drive high-intent outbound clicks at low cost per click.
  • Drive Online Purchases: Consistent month-on-month sales growth via Meta platforms.
  • Maximize ROAS: Profitable return on every rupee invested in ads.
Executions
  • Created social media channels: Create accounts on Meta and optimized them according to niche marketing.
  • Product Shoot: Hired models and shoot the products as per need. Explained photography team to capture every angle.
  • Full-Funnel Campaign Structure: Operated simultaneous TOF (awareness & reach), MOF (traffic & engagement), and BOF (conversion & retargeting) campaigns to ensure consistent pipeline at every stage.
  • Seasonal & Occasion Scaling: Strategically scaled budgets ahead of key fashion purchase moments — festive seasons, wedding periods, and seasonal transitions — to capture peak purchase intent.
  • Data-Driven Budget Optimisation: Monitored ROAS at the ad set level daily, reallocating budget from underperformers to high-ROAS campaigns in real time to protect overall efficiency.
  • Retargeting & Retention: Deployed dedicated retargeting flows for ATC abandoners, checkout dropoffs, and 30/60/90-day website visitors to systematically recover lost revenue.
Results
  • Total Purchase: 2600
  • Total Revenue: ₹40,72,666
  •  Total Ad Spend: ₹10,63,544
  • Total impressions: 52.96L+

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