Mevinine

A premium women’s Clothing Brand

Niche: Premium Women's Apparel

Services:

Brand Intro

Mevinine (www.mevinine.in) is a premium women’s clothing brand that curates an elegant collection of ethnic wear, contemporary designs, and fusion silhouettes crafted for today’s confident and style-conscious woman.

Problem Statement

Build Brand Reach: Expand Mevinine’s reach among premium women’s fashion buyers.
Scale Traffic Efficiently: Drive high-intent outbound clicks at low cost per click.
Drive Online Purchases: Consistent month-on-month sales growth via Meta platforms.
Maximize ROAS: Profitable return on every rupee invested in ads.

Executions

Created social media channels: Create accounts on Meta and optimized them according to niche marketing.
Product Shoot: Hired models and shoot the products as per need. Explained photography team to capture every angle.
Full-Funnel Campaign Structure: Operated simultaneous TOF (awareness & reach), MOF (traffic & engagement), and BOF (conversion & retargeting) campaigns to ensure consistent pipeline at every stage.
Seasonal & Occasion Scaling: Strategically scaled budgets ahead of key fashion purchase moments — festive seasons, wedding periods, and seasonal transitions — to capture peak purchase intent.
Data-Driven Budget Optimisation: Monitored ROAS at the ad set level daily, reallocating budget from underperformers to high-ROAS campaigns in real time to protect overall efficiency.
Retargeting & Retention: Deployed dedicated retargeting flows for ATC abandoners, checkout dropoffs, and 30/60/90-day website visitors to systematically recover lost revenue.

Results

Total Purchase: 2600
Total Revenue: ₹40,72,666
Total Ad Spend: ₹10,63,544
Total impressions: 52.96L+

Mevinine

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