Mumzhug

Women’s Kurtis Brand from Jaipur (Specially Feeding Kurti)
www.mumzhug.com

Niche: Women’s Apparel

Services:

Brand Intro

Mumzhug is a women’s clothing brand specialized in feeding and maternity kurtis. This is a Jaipur based clothing entity who is being run by a mom and deliver cloths to a mom.

Problem Statement

Generate Online Purchases: Drive consistent sales through Facebook & Instagram ads
Maximize ROAS: Deliver profitable returns on every rupee invested
Build Website Traffic: Attract high-intent shoppers to product pages
Grow Brand Awareness: Reach a wider audience of women fashion buyers
Optimize Funnel Performance: Improve add-to-cart and checkout conversion rates

Executions

Audience Targeting: Deployed interest-based, lookalike, and custom retargeting audiences tailored to women’s fashion buyers across age groups and cities.
Campaign Structure: Ran structured full-funnel campaigns: awareness at the top, traffic & engagement in the mid-funnel, and conversion-optimised ads for bottom-of-funnel buyers
Price Point Testing: Deployed separate campaigns for different price combos (₹1,399 / ₹2,499 / ₹2,999) to identify the best-converting price tiers.
Budget Management: Dynamically allocated budgets based on real-time ROAS data, scaling winners and cutting underperforming ad sets to maintain efficiency.
Retargeting: Deployed dedicated retargeting campaigns for website visitors, add-to-cart users, and checkout abandoners to recapture high-intent buyers.

Results

Overall ROAS: 4.37x
Total Revenue: ₹34,30,086
Total Ad Spend: ₹7,84,892
Total Purchases: 1799
Total Impressions: 661,15,250

Mumzhug

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