Silverhope Developers

A premium real estate developer in Jaipur.

Niche: Real Estate

Services:

Brand Intro

Silverhope Luminaire — was a boutique residential development featuring just 10 exclusive, semi-furnished 4BHK luxury flats, strategically located near the prestigious Jawahar Circle in Jaipur. With a price starting at ₹3.60 Crore per unit, the project catered to high-net-worth individuals (HNIs), senior professionals, and NRI investors.

Problem Statement

Right Audience Reach:Targeting qualified HNI prospects — senior professionals, business owners, and NRIs — with the financial capacity and intent to invest in a ₹3.60 Cr+ property.
Premium Brand Positioning: Creatives and messaging had to reflect Project Luminaire’s exclusivity, standing apart from generic real estate clutter on Meta.
Boutique Inventory Risk: With only 10 units available, every lead had to count — requiring a precise sales pipeline to eliminate dead inventory.
Maximize ROAS: Profitable return on every rupee invested in ads.

Executions

Lead Generation: Build a consistent pipeline of high-quality, verified leads from genuine, intent-driven homebuyers.
Audience Precision: Target HNIs, senior professionals, NRIs, and luxury lifestyle buyers across Jaipur and key feeder cities.
Brand Awareness Establish Silverhope Developers as a premium real estate brand on Facebook & Instagram among luxury audiences.
Minimise Cost Per Lead Deliver quality leads at the lowest possible cost, maximising every rupee of ad spend.
WhatsApp Engagement Convert warm leads into direct WhatsApp conversations, enabling faster and more personal sales follow-ups.

Results

Total Cost:₹4,77,854
Total Time: 14 months
Total Leads Generated: 1,956+
Average CPL: ₹264.74
All units sold out in 14 months

Silverhope Developers

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