Rachna Goyal

A fashion Jewelry brand of 20+ years experience.

Niche: Fashion Jewelry

Services:

Brand Intro

RachnaGoyal.com is an established luxury jewellery brand catering to discerning customers who value craftsmanship, elegance, and heritage. The brand offers a curated collection of fine jewellery spanning traditional and contemporary designs.

Problem Statement

Sales through online platform: Consistent month-on-month purchase growth
Maximize ROAS: Achieve profitable returns on every rupee spent
Increase website traffic: High-quality outbound clicks with strong CTR
Scale ad spend efficiently: Grow revenue without proportional cost increases

Executions

Audience Targeting: Leveraged Meta’s interest-based, lookalike, and retargeting audiences to reach luxury jewellery buyers and high-intent shoppers.
Creative Optimisation: A/B tested multiple ad creatives, formats (carousel, single image, video), and copy variants to identify top performers.
Festive Campaigns: Strategically scaled budgets during Diwali, holiday, and wedding seasons to capitalise on peak purchase intent.
Budget Management: Continuously optimised bidding strategies and reallocated budgets from underperforming to high-ROAS ad sets.
Funnel Strategy: Ran full-funnel campaigns — awareness at the top, retargeting in the middle, and conversion-focused ads at the bottom.

Results

Overall ROAS: 14.37x
Total Revenue: ₹89,75,350
Total Ad Spend: ₹6,20,196

In 2026, we’re generating 15X+ ROAS in some campaigns. The highest ROAS we had achieved was 46.66.

Rachna Goyal

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