Scaling a brand to 7 or 8 figures rarely happens on a single platform. This post outlines how to build a “marketing ecosystem” where different channels support each other.
- Google Search as the “Safety Net”: Using Search ads to capture the high-intent demand generated by your “disruptive” ads on Meta and TikTok.
- The Power of Retention: Why performance marketing is a waste of money if your Email and SMS flows aren’t capturing the traffic you’ve paid for.
- Attribution Challenges: How to handle the “iOS 14+ gap” and understand which channel is actually driving the final sale.
- Scaling Horizontal vs. Vertical: When to increase daily budgets on existing campaigns versus when to launch new products or markets.